Osbourne checklist ~ the method of idea extraction ~

In the company I belong to, engineers not only make what they said, they are asked to work out ideas for service ideas and improvements. Every time I try to squeeze out ideas, it is not easy for me to come up with a nice idea.

Therefore, the method of idea extraction called Osbourne checklist is useful. This is the law of thinking by A · F Osbourne who is the inventor of brainstorming.

Checklist

• [ ] Other uses?
  • New ways to use as is? Other uses if modified?
• [ ] Adapt?
  • What else is like this?
  • What other idea does this suggest?
  • Does past offer parallel?
  • What could I copy?
  • Whom could I emulate?
• [ ] Modify?
  • New twist?
  • Change meaning, colour, motion, odour, taste, form, shape?
  • Other changes?
• [ ] Magnify?
  • What to add?
  • More time?
  • Greater frequency?
  • Stronger? Higher? Larger? Longer? Thicker? Heavier? Extra value?
  • Plus ingredient? Duplicate? Multiply? Exaggerate?
• [ ] Minify?
  • What to subtract? Smaller? Condensed? Miniature?
  • Lower? Shorter? Narrower? Lighter? Omit? Streamline?
  • Split up? Understate? Less frequent?
• [ ] Substitute?
  • Who else instead? What else instead?
  • Other ingredient? Other material? Other process? Other power?
  • Other place? Other approach? Other tone of voice? Other time?
• [ ] Rearrange?
  • Interchange components? Other pattern? Other layout? Other sequence?
  • Transpose cause and effect? Change place? Change schedule? Earlier? Later?
• [ ] Reverse?
  • Transpose positive and negative? How about opposites? Turn it backward, upside down, inside out?
  • Reverse roles? Change shoes? Turn tables? Turn other cheek?
• [ ] Combine?
  • How about a blend, an alloy, an assortment, an ensemble? Combine units?